So many beginning eBay sellers end up frustrated or financially beleaguered once they begin. By using some common sense and a bit of insight, common mistakes can be avoided and financial success achieved. The following are some guidelines for new sellers.
- Treat eBay Like a Business
To effectively utilize eBay, immediately think of eBay as a company from day one, using a business model and work space to keep track of operations and avoid any pitfalls that may jeopardize the success of your start-up. Get a good office chair and prepare to put in the work!
- Studying Drop-Shipping Options
Choose the eBay model that works best for your business and avoid falling into the trap of get-rich-quick schemes like drop-shipping which many sellers use but few understand. In an extremely crowded marketplace, you must think outside the box and not be a lemming.
- Keep Track of eBay Fees Owed
Calculating all of the fees that are generated from small sales can be a bothersome chore but it must be done. Use calculators and basic accounting tools to stay abreast of all eBay fees to ascertain if your sales are effectively adding to your bottom line.
- Set Bids/Fixed Prices at Reasonable Rates
Selling items in peak condition will enable you to sell near or at market value. Don’t overestimate value of your items; start auctions below fair market value and see how productive sales are with this method.
- Great Item Descriptions
Being able to creatively describe the items you sell will ultimately affect your bottom line, and the most productive sellers are those that have learned the art of writing a winning item description that draws in buyers and keeps them intrigued. This is the area to be as detailed as possible about the product for sale: its condition, any warranty, accessories included, the reasons for the sale.
- Impressive Photos
Pictures can speak volumes, especially on eBay, and if you’re selling something particularly special, a few high-quality photos (with descriptions) can ensure that you sell it at the price you want.
- Shipping Fees
If you increase the shipping costs, you run the risk of losing out on sales in the long run as most buyers prefer free shipping. Avoid this common mistake by weighing and packaging your own items, then selecting a carrier.
- Shill Bidding
New sellers may think that having friends and relatives bid on their items to increase the price is a potentially lucrative strategy, but shill bidding can end up in a lifetime ban from eBay. If you want to ensure a profit, initiate a high starting bid.
- Be Responsive
Providing courteous and prompt customer service protects your eBay rating and proves to potential buyers that you are serious about your business.
- Using all eBay Tools
The eBay platform comes with a host of tools to optimize your experience. Learn how to use them to grow your business and access the money-saving options.
In conclusion, these are some of the most common mistakes that can be avoided to generate sales and maintain the reputation of your business.